This past New York Time Sunday Review included a piece written by HANS TAPARIA and PAMELA KOCH. They highlight the change in American food values and the effect on large food corporations that have relied on a complicit and uneducated consumer. “The food movement over the past couple of decades has substantially altered consumer behavior and reshaped the competitive landscape…For the large established food companies, this is having disastrous consequences. ” It gives hope that the local food movement is growing beyond big cities into areas that have become dependent on big box stores and commodity meat and produce. It means that companies like ours are now competing with the likes of BigAg in a real way. The “vote with your dollars” argument is proving to impact real change. Consumers want transparency in their food system, led by small companies that take this responsibility seriously. The times they are a-changin’.